Pent-up need causes test-drive boom

The amount of try bookings recorded by AX has more than tripled since June, as pent-up customer need views customers flocking to dealerships.

There have been almost 25,000 demo bookings on the AX handle fleet in September, a 178per cent enhance on pre-Covid-19 amounts.

Vince Powell, managing director at AX Innovation, said: “Retailers have worked incredibly difficult over the last six months to overcome the challenges associated with the international pandemic. The rise in task inside our demo fleet shows there is plainly an appetite for brand new vehicles despite 2020 presenting one of the more challenging years on record the automotive industry.

“That stated, the recent rise in Covid-19 situations means the wintertime months could end up being problematic for dealers also it’s paramount they continue steadily to offer solutions including unaccompanied or extensive test drives so that you can accommodate consumer interest.”

The significant increase in test drives means demo fleet bookings now make-up around a third of most AX handle bookings, up from about 10% of most bookings pre-lockdown.

While they’re positive findings for stores, AX claims dealers should continue to be careful and adapt as essential to local limitations.

This means evolving processes to enforce social distancing, for instance the implementation of electronic paperwork and electronic payments in which possible, unaccompanied test drives, regular disinfection of automobiles and smart attempting to guarantee staff who can work at home can do therefore.

The latest SMMT numbers reveal new vehicle sales are down 33percent year-to-date in britain. Driven, in part, by supply-side difficulties with paid down output at factories and ongoing supply string problems reducing stock availability.

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