New Tech Keeps Commercial Fleet Drivers Focused


Kevin Rusin considers their purchase reassurance. After reading the staggering figures about accidents due to distracted driving, the McKinley Elevator president took action. Fearing that one of their business’s truck motorists could someday be a road statistic determined him to enlist the help of NOCELL, an inventive solution that helps keep motorists concentrated. “The way it was designed, we knew it might avoid my motorists from getting distracted and minimize our business’s risk,” recalls Rusin, who quickly became an early beta tester of NOCELL. “It’s been a great product for people. When my guys have behind the wheel of a business car and don’t gain access to their phone, they will have no explanation to reach because of it. Now they could safely get from Point The to Aim B, distraction-free.”


Rusin’s issues are not isolated. Face it: The growing problem of distracted driving — it at this time causes $9.2 billion worth of accidents each year — can fundamentally be a nightmare for the fleet. Which explains why a novel, commercial-grade solution like NOCELL can immediately assist protect your employees, business and assets from accidents, obligation and legal actions. It efficiently keeps your motorists away from their cellular devices, making sure that their complete attention is in which it should be — on the road it self.

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Invented by a dad of seven to help their young ones drive safely, the new technology is available in the form of NOCELLtag, a tiny puck-like unit that’s roughly how big three silver bucks stacked stop each other. At the same time, the driver’s phone is armed with NOCELL’s mobile application, and business with an easy-to-navigate admin portal. Firmly affixed to either a vehicle’s driver-side windshield or A1 pillar via a particular 3M adhesive, the beacon connects with around three linked smart phones or tablets, and automatically disables all unauthorized apps — versus masking them. App permissions and system alerts are completely user-customizable, enabling fleet owners and administrators to enforce business policy.

NOCELL also can identify rogue personal devices, and inform fleet managers about them immediately. The machine can even identify exactly when and in which a driver details a phone as well as for exactly how long. That’s key because in only five moments, a truck traveling at 55 miles per hour moves 110 yards. A great deal sometimes happens in that time.

Built from the ground up, NOCELL’s cutting-edge mobile application SDKs, API integration and custom firmware assimilate seamlessly with AVL/GPS fleet management systems, industry service apps, dongles, cameras, JBUS and OBD-II devices. The portal is intuitively very easy to configure and navigate, and app-specific controls, information and analysis tools, motorist tamper alerts, at-a-glance metrics, and comprehensive reports. Fleet owners can rest easy — while motorists run safely.

At this time, 48 states ban txt messaging while driving, while 20 enforce hands-free calls. it is no wonder, since the National Safety Council reports that distracted driving factors three crashes every moment. With all this frequency, additionally the expenses connected with subsequent litigation plus the crash-recovery procedure, it is imperative that fleet-operating companies protect their motorists and business.

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