Seat’s Cupra breakaway performance brand name is scheduled to speed up its profile growth utilizing the launch of a television marketing campaign because of its new Formentor SUV.
Game of Thrones and Fast & Furious celebrity Nathalie Emmanuel takes centre stage within the brand new advertising push in an advert featuring a sound recording, called Alive, from rapper Loyle Carner.
The ‘Feel Another Method’ ads will air the very first time on video clip on need platforms ITV Hub, ALL4, Sky and YouTube today (November).
Cupra’s worldwide advertising director, Jason Lust, said: “The campaign brings alive Cupra’s ambition to be an unconventional and psychological challenger brand name.
“Cupra Formentor plainly reflects this brand essence: The progressive design is not only eye-catching, but underlines the strong character and attitude plus the sensual experience you are immersed in when seeing, feeling or driving the automobile.”
Volkswagen Group performance brand name Cupra claims that the Formentor ‘coupe SUV’ could be the very first car “specifically created and developed the brand”.
Production of Formentor begun in September and brand new model will arrive in UK dealerships prior to the end of the season, priced from £27,300 (150PS TSI manual) using the 310PS 4Drive DSG now available from £39,830.
Further machines, including a plug-in hybrid, follows at the start of the following year.
Cupra, that has a range currently made up of Ateca, Leon and Leon Estate derivatives, is set to introduce its very first electric vehicle (EV) the following year.
The el-Born – first revealed at the 2019 Geneva engine Show – features a 82kWh battery pack that delivers a selection of 310 miles.
Cupra claims your rear-wheel-drive el-Born will go from 0-31mph in 2.9 moments, but no other performance specifications have been confirmed.
To view the newest Cupra Formentor advert via YouTube, simply click below: