Commercial vehicle product sales ‘unaffected’ by latest lockdown, says car Trader

Auto Trader has claimed that fascination with commercial vehicles (CV) is “unaffected” by the most recent COVID-19 lockdown restrictions – with on the web inquiries up 38per cent.

Although CV-specific visits on online marketing platform declined by 15% in the three days between Prime Minister Boris Johnson’s statement on October 31 and new restrictions, the significant growth was seen just times later, throughout the first weekend of lockdown.

Leanne Thomson, car Trader’s van lead, said: “Despite the tighter limitations over the UK, our data points to a tremendously buoyant CV market.

Leanne Thomson, car Trader’s van lead“Not only has got the huge degree of need that we’ve been tracking on the summer time stayed, but our latest consumer research shows that more than 50% of purchasers are open to using click and gather and house distribution services.”

Earlier this month the Society of engine Manufacturers and Traders (SMMT) reported the highest October on record for British LCV market, as registrations increased by 13.3percent, with 28,753 devices registered.

Year-to-date the market is yet to create up 75,000-unit shortfall caused by a COVID-impacted H1, however, with performance in first 10 months down 24.1per cent.

Car Trader stated that it had seen significant growth in its CV offering since H1 lockdown limitations begun to be lifted in June.

In August, visits to its vans platform had been up 52per cent year-on-year (YoY), while there were an archive 17.2 million CV advert views, which represents an additional six million when compared with August 2019

CV performance continued into October, and car Trader said that inspite of the government’s introduction associated with the three-tiered coronavirus system plus the 17-day nationwide ‘firebreak’ in Wales, buyer behavior remained unphased, with visits up 48per cent and advert views per stock product up 106%.

This development in traffic resulted in a 51percent increase YoY into the quantity of leads being provided for CV merchants in October, with dual the email, text and chat leads per advert versus pre-lockdown amounts.

Commercial car cost growth information courtesy of car TraderAs due to the sustained need October saw the common price of a used van on Auto Trader increase 20per cent year-on-year to £15,482, marking 10 months of consecutive price development for utilized CVs.

Despite the escalation in rates, average days to market has dropped by 37% YoY to simply 26 days.

Thomson said: “Whilst forecourts experienced to shut temporarily in England, this growing tendency for on the web retail means stores have the ability to carry on attempting to sell in a significant means; along with costs continuing their upward trajectory, with a healthier margin too.”

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