BMW Calls iX Critics “Boomers” – Do They maybe not KNOW Just who BUYS Their particular cars?

It’s safe to believe that BMW was expecting some unfavorable feedback when they unveiled the questionable iX but the carmaker’s choice to base their particular marketing campaign, known as “What’s your reason to not ever change?”, on these criticisms is certainly one strong move, to put it politely.

The German carmaker moved so far as making use of the “Ok Boomer” catchphrase, and meme that went viral in 2019, on its formal Twitter account as part of its marketing campaign for the 2022 iX electric SUV.

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